HELP! Renaming Texas 'subtle racism' Route

Robert Swrote: OP, I checked my book, and the routes are not listed. Sorry I couldn't help.

Thanks for your genuine help Robert amidst this train wreck in slow motion haha   

https://youtu.be/mWiCTq4o1p4

Name it “Memory Hole”, Ministry of Truth”, “Divisive Rhetoric” “Groupthink”, or maybe “Corporate-funded Revolution”

Stileswrote: I dont understand why Aunt Jamima is offensive?
Sticky jams.  Because a black woman goes by a black name?  Who is offended?  Are they black?   

My understanding is that titles such as "Aunt" and "Uncle" were initially applied to blacks as a way to avoid the courtesy of addressing them as "Mr." or "Mrs.". At the time these brands were conceived, the fictional spokespeople were given these diminutive titles as it was the custom of the day.

In a modern context you just assume it's named after someone's Aunt, or some fictional relative someone dreamed up. But apparently that's not the origin. Or at least that's what I read on the Internet.

How many black people in this day and age know this shit or are offended by it? I have no idea. But if you were to change a brand name to "Jemima's Best" or "Mr. Ben's" you'd probably keep all the brand recognition, maintain representation of blacks on consumer products, and divest yourself of your company's racist past. And get a little free advertising in the news cycle. Sounds like a solid business strategy to me.

T Legowrote: I don't see the problem given intentional misspelling and the fact that it has cracks, but kudos to you for respecting the need to wipe out subtle racism in our society.

I suggest "Aunt Jam" or "Councilman/Jeremy Jamm"

What about Uncle Jam. Or Martin Luther Cling?

T Legowrote:"...Councilman/Jeremy Jamm"

I got five bathrooms

Lone Pinewrote:

What about Uncle Jam. Or Martin Luther Cling?

Martin Luther Cling is the best route name ever. Need to save that one for the FFA of a significant aid route. "Free at last! Free at last!"

The Ship Has Sailed

Here's some more.

Texas Corn Syrup Cartel

Golden Brown and Tasty

Better with Butter and Jams

Flapjack Sue

Aunt Bea's Pancake Solution

Pancakes and Molasses

Sweet Syrupy Goodness

Color Blind Crack Grab

Chuck Parkswrote:

My understanding is that titles such as "Aunt" and "Uncle" were initially applied to blacks as a way to avoid the courtesy of addressing them as "Mr." or "Mrs.". At the time these brands were conceived, the fictional spokespeople were given these diminutive titles as it was the custom of the day.

In a modern context you just assume it's named after someone's Aunt, or some fictional relative someone dreamed up. But apparently that's not the origin. Or at least that's what I read on the Internet.

How many black people in this day and age know this shit or are offended by it? I have no idea. But if you were to change a brand name to "Jemima's Best" or "Mr. Ben's" you'd probably keep all the brand recognition, maintain representation of blacks on consumer products, and divest yourself of your company's racist past. And get a little free advertising in the news cycle. Sounds like a solid business strategy to me.

So we could rename it Mrs' Jamima?

Sweeter than Mole Asses

Lone Pinewrote:

Or Martin Luther Cling?

Straight gold haha

Stileswrote: I dont understand why Aunt Jamima is offensive?
Sticky jams.  Because a black woman goes by a black name?  Who is offended?  Are they black?   

I think this article, written by a black food writer, does a really nice job of explaining the problem with "Aunt Jemima," and other similar brand characters: https://www.nbcnews.com/think/opinion/aunt-jemima-uncle-ben-deserve-retirement-they-re-racist-myths-ncna1231623

Essentially, it is part of a "Lost Cause" narrative that slavery was good for slaves and black people should be in the kitchen making flapjacks for their white owners. It's subtle, and almost unnoticeable to modern people, especially those of us who are not from the South.

Lone Pinewrote:

What about Uncle Jam. Or Martin Luther Cling?

Someone will surely find a reason to find this offensive. Half of the people complaining on these modern day climbing issues have good intentions and sensitive feelings and the other half are covertly racist who do not want any kind of black culture in climbing. The rest of us are bored. 

https://www.sltrib.com/news/politics/2017/10/12/negro-bill-canyon-renamed-grandstaff-canyon-by-federal-board/

They Jamima

Keith Woodwrote: Here's some more.
...
Aunt Bea's Pancake Solution

You'd think with the decades-long tradition of trying to offend as many people as possible, someone would have come up with

The Final Solutions

Lone Pinewrote:

What about Uncle Jam. Or Martin Luther Cling?

Wow, well done sir/ma'am    I'm only afraid this route does not measure up to the name. Honestly, I've stopped caring though and this is one of the best I've seen so far. Thank you everyone for your help 

Stay safe!... To an acceptable degree 

Chuck Parkswrote:

Martin Luther Cling is the best route name ever. Need to save that one for the FFA of a significant aid route. "Free at last! Free at last!"

100% agree but to preserve the name, I'm gonna slap it on this stupid route and someone can always take inspiration from it /reuse it later