Yummy instant coffee?!

just got my 2019 gear guide from Backcountry in the mail today and your coffee is mentioned in it! 

i'm giving it a try too. man i have been unhappy with the instant coffee i always end up with.

do you plan to offer larger bulk options in the future?

t.farrell wrote: Am I reading correctly that it’s basically $20 per ounce of coffee?

By my calculation, it’s $0.31 per ounce of coffee.  Or $2.50 for an 8 oz cup.

t.farrell wrote: Am I reading correctly that it’s basically $20 per ounce of coffee?

You are not... instant weight does not equal whole bean dry weight. apples and oranges.

I love Mt Hagen instant (as long as use 2-3 packets). It's fair trade and organic. I'll try yours and do a taste test some time. Thanks

Hate to hijack this thread, but has anyone else noticed that SB vias taste worse than they used to? I  brought about 40 on a long trip 2 years ago and they were awesome, but expensive. Now they are cheaper, but taste not much better than tasters choice. My go to lately has been to mix a SB via or a tasters choice with a trader Joes instant to get the juices going.

a few thoughts - Andy H, thats awesome! We didn't know that. As to the bulk container, given the attention to flavor, at this time we haven't figured out how to keep the quality from degrading once exposed to air, but bulk of some kind is definitely on the radar, again just three of us doing it all. t.farrell, you are correct - 2.35 a cup which is less than you would pay at a cafe for a pour over but yes, more than Nescafe. Think PBR/Melvin IPA

Bob Smith wrote: At $2.35 a cup, you aren’t marketing to real climbers.
But there are lots of folks in Boulder who are used to paying that much for coffee and also coincidently own a bunch of rock climbing gear they occasionally take for a walk a short to moderate distance from their Prius.
Kudos for trying to make a better product, but by pricing your product against fresh corporate coffeehouse products, you are appealing to a very very small segment of the market.
I have a Nespresso machine and I love the convieniece for my “first cup”.
I almost never use it because it costs 1.10 a cup. You come in at more than double that for a packet of instant. 

Anybody who says to put creamer in it, isn’t a coffee person. If you put sugar in your coffee, that means you don’t like the taste of coffee.  

If you are a business man, you have already considered this point. If you want to compare yourselves to fresh hot coffee again and defend your price point, well then, I have a very different impression of your future. 
Businesses exist to make profit, not products. 

Profit is a function of margin and volume. Steve Martin had some pertinent comments on the topic in his skit, “One show... Good bye!”

Folgers exists. Why?

You can think I’m being mean if you want, but I took the time to type out my true advice instead of what I originally blurted out when I read your post. That was mean, and made assumptions about your family. So no, this is not me being mean. 

So basically anyone who makes a premium product for a select number of users if destined to fail?  Oh, and real climbers can't spend $2.35 on a cup of coffee?!?   Perhaps you should try lugging that Nespresso machine and a generator up to the alpine and brew a cup.  While you're up there, ponder whether it would have been worth a $1.25 to leave it at home.  I'm ordering some just because I don't like your argument.  

t.farrell wrote:

Not sure I’m following. I was just thinking of what I pay for nescafe - about $1 per ounce or 12¢ per cup. Theirs seems to be 8 packets of .31 oz for $20. But still not sure how many cups per packet. 

Not everyone wants imitation products synthesized from corn, soy and petroleum.  To each his own.

Bob Smith wrote:

Yup, his business model depends on guys like you. It’s a beautiful thing when two likeminded souls come together. 

Your rebuttal is full of inaccuracies and misinterpretations. And obviously the nespresso isn’t leaving the kitchen counter, it was to illustrate that there is a price point at which sentiments change. 
So please do order some. Order a lot. In fact, only drink that from now on. 
That’s what it will take. 

My rebuttal was full of sarcasm and mockery.  It's what we do here.  

Of course you won't drag that Nespresso machine out there.  That's the whole point.  Your options are limited in the backcountry, and many people find value in carrying less to go further.  This product allows that and also offers a premium product on top.  You don't even need a stove to get your coffee fix!  That's something I'm happy to pay a little more for.  If you think there's no market, look at the growth of ultralight cams or companies like Hyperlite.  It's the same concept.  

That's my last 2 cents...rabble on.  

meh, it's cheaper than hookers and blow so i'll give it a try.  ordered a couple boxes, looking forward to checking it out.

i don't know if it all comes down to climbers being cheap.  most climbers will shell out a wad of money for anything climbing related, but will then just buy a $4 pair of khakis at the thrift store to wear to work.  seems more like a priorities thing.

I'd rather spend extra $ on something premium that has a premium experience then close to nothing on something that tastes, wears, feels like nothing.  Talking about most all durable and expendable goods...so...keep on grinding that coffee in the Butte!  

TLC

Timothy Case wrote: I'd rather spend extra $ on something premium that has a premium experience then close to nothing on something that tastes, wears, feels like nothing.  Talking about most all durable and expendable goods...so...keep on grinding that coffee in the Butte!  

TLC

Good lord, I hope that's not how they grind it!

I just placed my order.  Be thankful these grumps on the board keep moving it up to the top, so more eyes see it! Best advertising is some naysayers who don't appreciate good coffee :)

Just thought I'd be an ass, bump the thread, and take a guess as to why Folgers exists:
Americans like nasty, sour coffee. A sampling of any of the blonde roasts that are all the rage today will confirm this. Kudos to Folgers for providing the same flavor at 1/4 the expense and without the pretense.
To the OP: add some lemon juice to one of your roasts, double the price, and the hipsters will go crazy over it.

Andrew Krajnik wrote:

Good lord, I hope that's not how they grind it!

Haha that's why it's premium!

Mark Berenblum wrote:...packing out a mess of wet coffee grounds.I hope this eliminates the need for that!

Whoah there! You pack out your coffee grounds? Am I going to Scott-Pruitt-Hell for leaving them in a shallow unmarked grave? Can we get a Wilderness ethics ruling on this?

Ryan Pfleger wrote:

Whoah there! You pack out your coffee grounds? Am I going to Scott-Pruitt-Hell for leaving them in a shallow unmarked grave? Can we get a Wilderness ethics ruling on this?

I imagine Scott-Pruitt-Hell is reserved for those who leave their coffee grounds in alpine zones and/or other fragile ecosystems where they won't break down.  

Logan Peterson wrote: Just thought I'd be an ass, bump the thread, and take a guess as to why Folgers exists:
Americans like nasty, sour coffee. A sampling of any of the blonde roasts that are all the rage today will confirm this. Kudos to Folgers for providing the same flavor at 1/4 the expense and without the pretense.
To the OP: add some lemon juice to one of your roasts, double the price, and the hipsters will go crazy over it.

i have to say that i agree that the whole sour coffee movement sucks.  its about as bad as the overly hopped beer epidemic.

No such thing as Instant Coffee that tastes like REAL Coffee.