Adidas buys 5Ten
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Bring back the stripes!! |
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I just hope this means I'll be able to buy a pair of Five Ten track pants. |
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Never buying a pair of 5.10's again, jus sayin |
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Killis Howard wrote:Who bought Cloudveil? They used to make good stuff...I think Spyder did. Then the brand did poorly (or was managed poorly) went up in flames and now I think is in the midst of rising from the ashes. |
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I'm pretty sure Prana is just as well known (if not more) as a yoga company as they are as a climbing company. I have doubts that LC bought Prana to market toward climbers. |
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muttonface wrote: They don't get that this isn't the suburbs where people will buy something because a rapper wore it in a video, or because movie star so and so endorses the brand.Yeah, it's totally not like climbers shelling out $50+ for cheap quality Sanuk shoes because Sharma markets them. Or everyone and their mother and children walking around the city in Patagucci jackets...totally different than the suburbs. Thing is that they do "get it," people buy high end outdoor apparel to fit in, look a certain way, or to keep up with the Joneses. I am surprised that Prana didn't do well in department stores, especially given the success of Lululemon - talk about overpriced sport apparel that has blown up in popularity. |
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Expect Adidas to move all manufacturing to China within a year or two. |
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muttonface wrote:I've honestly never heard of Lulelemon. What do they make?According to some guys, they make White girls' asses worth looking at. |
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hahahaha, hey now there are some white girls with back out there |
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From a mtb website/standpoint but it's ACTUAL information strait from 5.10. |