Boreal advert (1990) with John Bachar soloing <em>Gravity</em> (5.12a), Dexter Canyon<br>
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Photo: Bachar Collection
ID 109407901

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C Miller
Aug 29, 2014
Boreal advert (1990) with John Bachar soloing Gravity (5.12a), Dexter Canyon

Photo: Bachar Collection
Between 1987 and mid '90's I did design work in the Rock Climbing and Mountaineering industry. I designed this ad. I had just illustrated a workbook for Patagonia, and took my portfolio to Mike Graham and John, to see if they would be interested. About the same time, I began doing ad work for Metolius Mountain Products. The first I did there was for Entrepris Climbing walls. I also designed the Jim Karn ad for Metolius shown on this page. I had tinted a photo of Jim. It was fantastic. the company designs were static in the magazines, in those days. So much fun having an idea and getting to fly it. The brush stroke "Metolius" I made with a horse hair brush (made it too). I sat on my living room floor making the letter characters. I originally made it for the catalog cover, for an Outdoor Retailer. Great memories. I still have a bunch of the proofs in a portfolio. So fun to see these! My clients were Boreal, Metolius, Gramicci, Mammut, and some others. Aug 28, 2015
C Miller   CA  
Great historical insight, thank you! Oct 9, 2015

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