You will learn to live with it like you did with the ponytail in the logo :-) That still looks stupid but it is a so small in the new header that makes it really insignificant. I guess it is there to make a point.
What other reason rei had from buying the site? The age of the climbing bum is long gone. I have this argument with my climbing partner all the time. And yes we are old. This might change your mind. More than 60% make at least 50k https://americanalpineclub.org/news/2018/7/9/2017-fiscal-year-the-annual-report