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I think they have the wrong target market on this one
My girlfriend (bless her heart) bought me a yeti tumbler for my birthday this year. She didn’t mind that i returned it.I think there is a solid chance that yeti is targeting gift givers who maybe don’t know what to buy a “climber” for xmas. Who cares who buys it as long as it gets bought, right?Edit: what is actually going on in that photo, worlds most expensive rope bag? As if you would even use a rope bag ice climbing.