In the last month I've noticed a lot more responses along the lines of "I'm not a climber but I found this discussion and...."
Does that mean Mountain Project has made it? Or has MP changed how it does business with the search engines?
It's been a long time since I signed up but I thought you had to know what a gri-gri is or some other highly specific trivia (Q. What is the name of the world famous climbing area near New York City rhyming with hunks? A. Yer gonna die). I actually don't think we should screen non climbing signups as long as they aren't spammers or overly political trolls looking for a low moderation forum to post nonsense. I actually haven't seen too many offers for Nike's from China lately, so maybe it's working.