alpinejason wrote:It's open to all ages but the market for our services is typically in the 20-40 age range.
A few more suggestions, then.
Obviously, have samples of whatever you rent functioning, so they can be demo'd or tried out by the climbers.
I would also suggest your people manning the booth be wearing a full rig, as much as practical, and not just wearing company logo shirts. Clanking around with a full trad rack and harness when they go to get beer or brats is a great way to advertise.
If it isn't a hugely crowded show, you could have a quick print place do a big color shot of a summit, or something, let people "gear up" a bit, and take summit selfies.
If you have the resources, and are inside so it is visible, a monitor with great action vids is a draw.
Here's the quick and dirty I used to try and hammer into my clients, in descending order of interest:
-live animals
-super fun hands on activities
-dead animals, some really good live humans
-really good freebies
-humans who are engaging presenters
-food
-moving (video or otherwise) visuals
-interesting objects
-still, but fabulous, visuals
-hohum freebies
-engaging, very short text ("Get wet with ____", "___ will rock your summer", etc)
-body copy (never read except, importantly, by someone who is getting hot for the topic. If they're reading the fine print, they're hooked. Or, trapped, like at a dentist office)
-bad personnel. This can really hurt you big time.
It's been a long time, but I used to do this stuff for a living.
Best, Helen
Edit to add: 10 by 10 is pretty tiny. Pick one great draw, and make it very accessible. No table at the front barricading the people you are trying to engage, if you don't need it for security with a product you are selling that day. Pay for a corner, if you can leave off a side so they can walk through.