selling peak names

thoughts?
tajik2013.com/#!buyapeak/c1h3p

Looks like a publicity stunt. They're a group of British climbers in their 20s. If you read the site carefully they're not actually claiming to sell official Tajik naming rights.

Might be more effective if they hadn't used a picture of the Grandes Jorasses. You'd think they could at least have found a picture of a peak in Tajikstan.

Old news. Commercially sponsored arctic expeditions were doing this 100 years ago across the northwest passage.

This website has to be a joke...mt Coca Cola? hahaha

If they're not joking, well then that's sad

You can't own the mountain. It's GOD's mountain.

This gimmick is as old as the hills themselves. The weirdest thing is the kind of unbelievably archaic notion that a mountain that has stood for millennia has no significance until a bunch of young bwana from the industrialized (ie civilized) world happen along and 'discover' it. Doubtless the named hills will have a long history that said bwana will ignore in their quest to commodify their big imperial adventure.

"Max skis for the Territorial Army ..: a la Gareth Keenan?

"Struan...enjoys bushcraft, and is Treasurer of the Expeditions Society at Cambridge University."

"Sandy.... former Scout and Scout leader with extensive outdoor experience and First Aid training. He is studying Politics at Strathclyde University."

et cetera. Good show there lads.