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Chase Banking ad - Eldorado Canyon

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By Michael Komarnitsky
Founding Father
Jan 20, 2008
Myke Komarnitsky

I saw an ad today for Chase Credit Cards that has two climbers climbing what looks like redgarden wall in Eldo. Anyone seen this ad and/or know what the route is?

"Rock Climber: This spot shows a woman actively rock climbing when she receives an alert that her checking balance is low. She is easily able to call Chase to transfer funds into her account so she can avoid an overdraft. Original music was composed for the ad."
http://investor.shareholder.com/jpmorganchase/press/released>>>>>

By Andy Laakmann
Site Landlord
From Jackson Hole, WY
Jan 20, 2008
Racked and loaded... name that splitter behind me? Hint, its on Supercrack Buttress

Great! I look forward to banking at belays. Very convenient. I'm going to switch my account right now!

By Tracy Roach
From Littleton
Jan 20, 2008
I'm so glad he spelled it right.

I haerd it was the Yellow Spur or at least that was the route that peoplewere asked not to climb while they were shooting it.

By Mark Cushman
From Erie, CO
Jan 20, 2008
Leading Diamond In The Crack (5.6) at the Red

Here is the original thread: Eldorado on Friday
They filmed it in October.

By Aaron J. Shileikis
From Dysfunctional, CO
Jan 20, 2008
The Crypt (WI 4): 2 Dec 07

Man. I was so pissed off that the day they were filming that. MY buddy and I had actually come to Eldo to specifically climb the Yellow Spur (they were filming it on the Italian Arete apparently).

For a Bank commercial? Some dude at the bridge was trying to bribe people to not go to the area w/ drinks and bars and stuff --- a TOTAL guilt trip. Pretending to come off as friendly, but so subtly snake-ish. He said local climbers were a part of it, but it smelled like a sell-out.

The more commercial climbing goes, the less it will mean in the end. The path to self discovery only becomes more difficult when humanity interferes with nature.

I will have to look out for this commercial, but if that's what it's like "banking at the belay", then I'm gonna be uber-pissed off and wished that my buddy and I had foregone their guilt trip and climbed into their commercial.

All that said, I have not researched the facts, and these are assumptions, which is unfortunate, because that is exactly how ridiculous arguments start. My opinion is unfounded, so if anyone wants to piss & moan about what I have to say, let's talk facts first, and I'll make my opinion from there.

  • Venting*

By Mark Nelson
From Coniferous, CO
Jan 20, 2008
 In a zoo in California, a mother tiger gave birth to a rare set of triplet tiger cubs.    Unfortunately, due to complications in the pregnancy, the cubs were born prematurely and due to their tiny size, they died shortly after birth. <br /><br />The mother tiger after recovering from the delivery, suddenly started to decline in health, although physically she was fine. The veterinarians felt that the loss of her litter had caused the tigress to fall into a depression. The doctors decided that if the tigress could surrogate another mother's cubs, perhaps she would improve. <br /><br />After checking with many other zoos across the country, the depressing news was that there were no tiger cubs of the right age to introduce to the mourning  mother. The veterinarians decided to try something that had never been  tried in a zoo environment. Sometimes a mother of one species will take on the care of a different species. The only "orphans" that could be found quickly, were a litter of weaner pigs.  The zoo keepers and vets wrapped the piglets in tiger skin and placed the babies around the mother tiger.<br />

I thought some of us were going to start vending at the top of the Redgarden & Bastille. What was it, hamburgers?

I say we have a chili cook-off -- In the midst of strenuous finger locks, I reach for my spoon & savor a cup of chili; thus enabling me to fire the finish section!!

Or, maybe I'd just fart on some dummy that can't balance their checkbook.

By Charles Danforth
From L'ville, CO
Jan 21, 2008
Do a little dance...

Anyone know if this ad involved a sizable donation to the Access Fund or something? That would be the classy thing to have done. Otherwise, I say climb on and bribery be-dammed.

By Jed Pointer
From Boulder, CO
Jan 22, 2008

Anyone find an internet version of this commercial?

J

By Mark Cushman
From Erie, CO
Jan 22, 2008
Leading Diamond In The Crack (5.6) at the Red

Found it:

http://www.chasewhatmatters.com/

By brenta
From Boulder, CO
Jan 22, 2008
Cima Margherita and Cima Tosa in the Dolomiti di Brenta.  October 1977.

Nice demonstration of proper belaying...

By Jed Pointer
From Boulder, CO
Jan 22, 2008

Is that our own Brad Bond?

Who is the woman?

Awesome photography.

Cheesy premis. Most banks offer some sort of automatic overdraft protection. Appearantly Chase has come up with something more complicated.

J

By Ken Cangi
From Boulder, CO
Jan 22, 2008

Jed Pointer wrote:
Who is the woman?


If it's who I think it is, her name is Jane Sears (possible wrong spelling). She was a local Boulder climber when I lived here in the nineties. She is on the cover of Rossiter's guidebook (Rock Climbing Boulder Canyon).

By jfox
From Blackhawk, CO
Jan 22, 2008
God I miss the '80's!!!

Ha! That was quite 'tarded to say the least. I left Chase recently as they were the worst bank I've ever used. Fee's and charges for everything. I'm keeping my $$ under the mattress! But, I digress.

By Charles Danforth
From L'ville, CO
Jan 22, 2008
Do a little dance...

jfox wrote:
I'm keeping my $$ under the mattress!

Where do you live again, Jeff?

Wait, never mind, you're a starving grad student... ;-)

By bwillem
From the Land of Greenies
Jan 22, 2008
Potato Chip, RMNP

brenta wrote:
Nice demonstration of proper belaying...



I agree, good to know when you're climbing that your belayer has their hands on a phone and not a rope.

on the plus side, i was reminded how rad eldo is!

By Ken Cangi
From Boulder, CO
Jan 22, 2008

bwillem wrote:
I agree, good to know when you're climbing that your belayer has their hands on a phone and not a rope.


It's a bank commercial, using climbing as a metaphor for control. It wasn't meant to be a training video. Whatever the message, the footage is outstanding.

By Matt Gates
From Longmont, CO
Jan 22, 2008
Mt. Lady Washington, Dec. 2005

The nerve of these CHASE people!! - next thing you know, they'll shut down the Little Devil for a shoot. Ugh!

By bbrock
From Al
Jan 22, 2008
feeling free<br />

The only thing I'm "Chasing" is my stocks right down the toilet.

By brenta
From Boulder, CO
Jan 22, 2008
Cima Margherita and Cima Tosa in the Dolomiti di Brenta.  October 1977.

Ken Cangi wrote:
the footage is outstanding.

Can't argue with that. Great photography. Suspending a climber's disbelief, on the other hand, may require better ropework.

By Ken Cangi
From Boulder, CO
Jan 22, 2008

brenta wrote:
Suspending a climber's disbelief, on the other hand, may require better ropework.


It's a lot more convincing than the old episode of McGyver free soloing a desert tower, in summer, with full winter gear, ice axes, and crampons - not to mention that Jane is much easier on the eyes.

By Andy Laakmann
Site Landlord
From Jackson Hole, WY
Jan 22, 2008
Racked and loaded... name that splitter behind me? Hint, its on Supercrack Buttress

Just watched the Internet version.

I gotta give them credit, the last line of "scary", gave me a good chuckle.

By Brian Weinstein
Jan 22, 2008

We were on X-M that day, watching the chopper making impressive low angle run-arounds in high winds. Annoying as it was, the pilot was having fun. Maybe if we scream and bitch loud enough on here Chase will help out the access fund. Umm, doubtful.

By Charles Danforth
From L'ville, CO
Jan 23, 2008
Do a little dance...

I think in the future, we should be more hesitant about being "bought off". Talk to the guys doing the filming or, better yet, a park ranger. Find out what the arrangement is; if they are giving back to the community. Make up your own mind. It's too late to productively bitch and moan now, but this kind of thing is undoubtedly going to happen again somewhere.

By Ken Cangi
From Boulder, CO
Jan 23, 2008

Charles,

You were not bought off. They were trying to manage traffic on what was a very expensive film shoot. Moreover, they purchased a permit to be there.

I can't speak for you or anyone else, but I can tell you that I personally would feel pretty foolish, and rude, trying to climb through such an elaborate production.

Some of you are talking as though you own Eldo. You are paying guests in that park, and I can assure you that the permit that Chase paid to be there was much more expensive than the day pass that you paid.

Chase went above and beyond what was expected of them, by opening a thread to make the locals aware of their intentions in advance. In addition, unless I am mistaken, they made a donation to the Access Fund, which they were not obligated to do.

We need to keep situations like this in perspective so that we do not come off as antisocial hicks. Film shoots are a part of life. Be happy for Jane and her partner. They are local climbers who were given the opportunity to make some extra cash doing what we all love to do. It might be your good fortune next time.

Peace

By Mark Nelson
From Coniferous, CO
Jan 23, 2008
 In a zoo in California, a mother tiger gave birth to a rare set of triplet tiger cubs.    Unfortunately, due to complications in the pregnancy, the cubs were born prematurely and due to their tiny size, they died shortly after birth. <br /><br />The mother tiger after recovering from the delivery, suddenly started to decline in health, although physically she was fine. The veterinarians felt that the loss of her litter had caused the tigress to fall into a depression. The doctors decided that if the tigress could surrogate another mother's cubs, perhaps she would improve. <br /><br />After checking with many other zoos across the country, the depressing news was that there were no tiger cubs of the right age to introduce to the mourning  mother. The veterinarians decided to try something that had never been  tried in a zoo environment. Sometimes a mother of one species will take on the care of a different species. The only "orphans" that could be found quickly, were a litter of weaner pigs.  The zoo keepers and vets wrapped the piglets in tiger skin and placed the babies around the mother tiger.<br />

Does this mean no for the chili cook-off?

By Brian Weinstein
Jan 23, 2008

I just read the other thread (Eldorado on Friday) and want to thank Ann for her foresight in recognizing Eldo, the climbers out that day, etc. It was neat, yet a little surreal, being out there watching some talented Boulder locals, riggers, and stage-hands that were involved in keeping concentration with a heli in their faces for hours. I agree wholeheartedly with Ken that we need to be more receptive and proactive (ie keep this in perspective) with corporate america entering the climbing world that we all dig. Besides, the ad is probably sparking rad memories for those around the world that are dreaming of a nice day in eldo. We're so damn spoiled.


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