Cold Frize is one of the first climbs you encounter at the top of the trail from Jackson Creek and the parking area. It is located in a dihedral on the left side of a large wall with an obvious bulge about 2/3 of the way up. The climb starts up a good crack which leads to the bulge. The climbing becomes more tenuous towards the top of the crack. At the bulge, protect with a couple bomber cam placements and then pull around it to the right (crux). Once past this, there are a couple of good bolts enroute to the anchors. Enjoyable climb.
Protection
Bring a standard rack (up to a #3 Camalot) for the intial portion of the climb. Quickdraws for the upper section.
I don't think the guy in the picture (Steve Marr) is on Cold Frize. I believe that Cold Frize goes straight up the first part of the dihedral (in the beta photo) and directly to the right of the small roof. Small Cams and stoppers. I think Steve Marr is on Alien Elite.