Submitted By: John McNamee on Mar 1, 2007

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Skram Media Restructures CLIMBING Magazine for the Future

For Immediate Release
Media Contact:
Mark Crowther, Publisher
970.704.2600 Direct
mark.crowther@skrammedia.com

Carbondale, CO, February 27th, 2007 — Skram Media, the independent magazine publishing company, today announced its restructure of CLIMBING Magazine following the acquisition of the title from Primedia at the end of 2006, including opening new editorial offices in Boulder, CO.

The restructure will see the editorial team remain in America’s climbing heartland of Colorado, with a new editorial office opening in Boulder in April, headed by Matt Samet — currently the magazine’s Senior Editor. The restructure results in some job losses. The moves were announced at the magazine earlier today.

Skram Media’s Founder & Publisher, Mark Crowther, said that the restructure “is the result of some cold, hard facts to do with how this business has been run, and how media is changing.” He went on to say that “technology is transforming much of what we do and how we do it,” adding that “today’s digital workflow allows publishers to produce magazines more efficiently while still maintaining journalistic integrity.”

In a communication to the staff, Crowther said, “I know this is a difficult time for us all — it’s never easy to see colleagues and friends leave.” He said that the restructure was necessary for “the health of the magazine” and to help “move quickly into a digital future.” He added that under the new structure, CLIMBING Magazine had for the first time in recent years “enormous potential for innovation and growth.”

About CLIMBING Magazine
Since 1970, CLIMBING Magazine has been the world’s leading publication on climbing and mountaineering, working to creatively inform, entertain, and inspire climbers by celebrating all disciplines of the sport and its culture. CLIMBING encourages, supports, and engages in activities that preserve the climbing environment and educate the climbing community about conservation.

About Skram Media
Skram Media’s portfolio of media properties offers something for every outdoor sports enthusiast: CLIMBING magazine is the unrivalled authority and the largest circulation magazine in the sport; climbing.com has the largest reach of any dedicated climbing website; Urban Climber Magazine is the fastest-growing climbing magazine and the leading youth-oriented climbing magazine; UCTV is the #1 online site for climbing films and videos, and the list goes on. With a focus on editorial content that informs, inspires and entertains, combined with an innovative multimedia approach, ensures the content of all Skram Media publications connects directly with readers, in any format they want, wherever they are. For more information, please visit: www.skrammedia.com.