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Chase Banking ad - Eldorado Canyon

Original Post
Michael Komarnitsky · · Seattle, WA · Joined Jan 2001 · Points: 3,230

I saw an ad today for Chase Credit Cards that has two climbers climbing what looks like redgarden wall in Eldo. Anyone seen this ad and/or know what the route is?

"Rock Climber: This spot shows a woman actively rock climbing when she receives an alert that her checking balance is low. She is easily able to call Chase to transfer funds into her account so she can avoid an overdraft. Original music was composed for the ad."
investor.shareholder.com/jp…

Andy Laakmann · · Bend, OR · Joined Jan 2001 · Points: 1,990

Great! I look forward to banking at belays. Very convenient. I'm going to switch my account right now!

TresSki Roach · · Santa Fe, NM · Joined May 2002 · Points: 605

I haerd it was the Yellow Spur or at least that was the route that peoplewere asked not to climb while they were shooting it.

Mark Cushman · · Cumming, GA · Joined Sep 2006 · Points: 980

Here is the original thread: Eldorado on Friday
They filmed it in October.

Wynn Viimeinen · · Colorado · Joined Apr 2006 · Points: 400

Man. I was so pissed off that the day they were filming that. MY buddy and I had actually come to Eldo to specifically climb the Yellow Spur (they were filming it on the Italian Arete apparently).

For a Bank commercial? Some dude at the bridge was trying to bribe people to not go to the area w/ drinks and bars and stuff --- a TOTAL guilt trip. Pretending to come off as friendly, but so subtly snake-ish. He said local climbers were a part of it, but it smelled like a sell-out.

The more commercial climbing goes, the less it will mean in the end. The path to self discovery only becomes more difficult when humanity interferes with nature.

I will have to look out for this commercial, but if that's what it's like "banking at the belay", then I'm gonna be uber-pissed off and wished that my buddy and I had foregone their guilt trip and climbed into their commercial.

All that said, I have not researched the facts, and these are assumptions, which is unfortunate, because that is exactly how ridiculous arguments start. My opinion is unfounded, so if anyone wants to piss & moan about what I have to say, let's talk facts first, and I'll make my opinion from there.

  • Venting*
Buff Johnson · · Unknown Hometown · Joined Dec 2005 · Points: 1,145

I thought some of us were going to start vending at the top of the Redgarden & Bastille. What was it, hamburgers?

I say we have a chili cook-off -- In the midst of strenuous finger locks, I reach for my spoon & savor a cup of chili; thus enabling me to fire the finish section!!

Or, maybe I'd just fart on some dummy that can't balance their checkbook.

Charles Danforth · · L'ville, CO · Joined Aug 2003 · Points: 170

Anyone know if this ad involved a sizable donation to the Access Fund or something? That would be the classy thing to have done. Otherwise, I say climb on and bribery be-dammed.

Mark Cushman · · Cumming, GA · Joined Sep 2006 · Points: 980
brenta · · Boulder, CO · Joined Feb 2006 · Points: 75

Nice demonstration of proper belaying...

Ken Cangi · · Eldorado Springs, CO · Joined Jul 2005 · Points: 620
Jed Pointer wrote:Who is the woman?
If it's who I think it is, her name is Jane Sears (possible wrong spelling). She was a local Boulder climber when I lived here in the nineties. She is on the cover of Rossiter's guidebook (Rock Climbing Boulder Canyon).
Jeff Fox · · Delaware, OH · Joined Mar 2007 · Points: 1,320

Ha! That was quite 'tarded to say the least. I left Chase recently as they were the worst bank I've ever used. Fee's and charges for everything. I'm keeping my $$ under the mattress! But, I digress.

Charles Danforth · · L'ville, CO · Joined Aug 2003 · Points: 170
jfox wrote:I'm keeping my $$ under the mattress!
Where do you live again, Jeff?

Wait, never mind, you're a starving grad student... ;-)
bwillem · · the wasatch · Joined Feb 2006 · Points: 50
brenta wrote:Nice demonstration of proper belaying...
I agree, good to know when you're climbing that your belayer has their hands on a phone and not a rope.

on the plus side, i was reminded how rad eldo is!
Ken Cangi · · Eldorado Springs, CO · Joined Jul 2005 · Points: 620
bwillem wrote: I agree, good to know when you're climbing that your belayer has their hands on a phone and not a rope.
It's a bank commercial, using climbing as a metaphor for control. It wasn't meant to be a training video. Whatever the message, the footage is outstanding.
Matt Gates · · Boulder, CO · Joined Jan 2006 · Points: 10

The nerve of these CHASE people!! - next thing you know, they'll shut down the Little Devil for a shoot. Ugh!

bbrock · · Al · Joined Dec 2006 · Points: 955

The only thing I'm "Chasing" is my stocks right down the toilet.

brenta · · Boulder, CO · Joined Feb 2006 · Points: 75
Ken Cangi wrote:the footage is outstanding.
Can't argue with that. Great photography. Suspending a climber's disbelief, on the other hand, may require better ropework.
Ken Cangi · · Eldorado Springs, CO · Joined Jul 2005 · Points: 620
brenta wrote:Suspending a climber's disbelief, on the other hand, may require better ropework.
It's a lot more convincing than the old episode of McGyver free soloing a desert tower, in summer, with full winter gear, ice axes, and crampons - not to mention that Jane is much easier on the eyes.
Andy Laakmann · · Bend, OR · Joined Jan 2001 · Points: 1,990

Just watched the Internet version.

I gotta give them credit, the last line of "scary", gave me a good chuckle.

Brian Weinstein · · Unknown Hometown · Joined Sep 2003 · Points: 940

We were on X-M that day, watching the chopper making impressive low angle run-arounds in high winds. Annoying as it was, the pilot was having fun. Maybe if we scream and bitch loud enough on here Chase will help out the access fund. Umm, doubtful.

Charles Danforth · · L'ville, CO · Joined Aug 2003 · Points: 170

I think in the future, we should be more hesitant about being "bought off". Talk to the guys doing the filming or, better yet, a park ranger. Find out what the arrangement is; if they are giving back to the community. Make up your own mind. It's too late to productively bitch and moan now, but this kind of thing is undoubtedly going to happen again somewhere.

Guideline #1: Don't be a jerk.

Colorado
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