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Climbing in Advertising
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Someone can find Sector watches advertising with Manolo the wizard free solo climbing some sick routes in Italy? |
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Yes! The Manalo is very nice. I saw this once back home. |
Quinn Baker wrote:anybody remember that video of Bear Grylls "climbing" in what looked like approach shoes, slapping for every hold and stuff? What an awful ad lol EDIT: found it! youtube.com/watch?v=5t0mJ63…That was incredible... 2 minutes worth of 'pictures' and absolutely no video of any climbing being done. Now that's advertising. |
DavisMeschke wrote:Exactly why Toyota isn't marketing towards the user group of climbers. Our user group usually isn't the type of person to go out and buy a new car every 12-24 months. They're marketing to the general public that thinks, if they buy X or Y, that all their wildest dreams will come true (remember Pedro?). There are certainly many people like 20kn that aren't swayed by marketing; that's fine. But for every 20kn there are 3000 other assholes looking to drop 5k down on a new car, boat, whatever. They're marketing to the lowest common denominator.At least in California the general public is becoming climbers. I won't say that we are taking over the state, but the typical climber in the Bay Area is vastly different in how they spend money than the typical climber I knew when guiding in Utah. The folks I meet at the gym and the crag are typically successful 20-30 y/o's making a good amount of coin and looking to maximize their weekend fun. For many that means looking to purchase a new car from a cool brand. If you stop by a crowded crag in California on a Saturday you will see a surprising number of new cars, with BD, Sportiva, and Access Fund stickers on the shiny new roof box. The young, athletic, successful 20-30-something is buying up the Toyota and Subaru marketing experience and putting it to use outside. It is true, they might not be the biggest buyers of cars today, but these companies are busy grooming the next generation of buyers as well. They are betting that the 28y/o making $200k a year is going to tremendous buying power in the next 20 years and will continue to buy Honda/Subaru/Toyota. Their interest in the company is being formed now though, via the branding stunts like the rock wall in Times Square. They will also be seen as early adopters/influencers to the general public that looks up to events like these. |
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To start the hate back up, here's a video from the Toyota stunt: |
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tsherry wrote: Agree, climbers tend to be a bit more picky when it comes to gear. Sponsorship are 1. a way to show off the product and 2. confirm that yes, the product is good. "Hm, Honnold is wearing TC Pros, they must be good shoes."yeah, the TC part might matter a wee bit as well. |
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Advertising works for most people but some of us it has little affect on. I can remember alot of different interesting advertisements but I never remember who they are advertising. |
