Largest shoe company, NIKE, enters climbing market.
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BEAVERTON, Ore., August 6, 2015 NIKE, Inc. (NYSE:NKE) today announced the launch of their 2016 recreational footwear line. Following market trends the 2016 line-up will feature hiking and climbing footwear. For continuing operations, strong demand for NIKE, Inc. brands propelled double-digit revenue growth on a currency neutral basis, and diluted earnings per share grew faster than revenue due to gross margin expansion, a lower tax rate and a lower average share count. |
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Nike has to find growth somewhere now that every kid playing Rec, JV or varsity ball wants to rock Under Armor. |
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I for one welcome our sporty overlords. |
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interesting |
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Nike 'Free Climb'
Just got word that the Nike "Free Climb" will first hit REI shelves in January, 2016. |
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Did Nike buy out a climbing shoe company (like adidas/five ten)? |
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Bill Kirby wrote:Nike has to find growth somewhere now that every kid playing Rec, JV or varsity ball wants to rock Under Armor.haha ain't that the truth right there!!! And why would they enter the climbing market when they couldn't even make it in snowboarding. Go from a sport where people actually would rock their gear to a totally niche market? Sounds like time for a change in the marketing departing. http://xgames.espn.go.com/xgames/snowboarding/article/11586421/nike-drops-snowboarding-skiing-action-sports-program |
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As long as the rubber sticks and they fit my feet, I'll give em a try... |
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seems highly improbable. nike also recently made a run at surfing (way larger market share) only to back off. |
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Pretty sure Josh is trolling everybody. Concept shoes from some kid probably in fashion school: Nike Free Climb |
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If this was real then it would be posted on their press release site: |
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Or they can end up like montrail. |
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"The other innovation is the Flyknit Racer, featherlight shoes that feel more like a sock atop a sole. By taking a wilted cod piece and applying it to our classic waffle last we are able to create the softest, most sensitivest shoe on the market." |
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I for one welcome the fact that I have been skillfully trolled. |
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The principal founder of Nike was one of the original WWII 10th Mountain Devision members. |
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If this were real then my response would be: |